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This course is for anyone who is interested in creating a new e-business and learning more about converting their company's concepts or products into market standards.

Your E-Business provides an introduction to e-commerce and how it relates to a user's company.
Getting Started explains what users need to start converting their companies into e-businesses.
Influences on E-Commerce provides an introduction to Internet stock and the influences that drive up stock value.
Killer Apps provides an introduction to killer apps and the twelve steps needed to create them for a company.
Developing Your E-Business provides an overview of virtual corporations and some of the things to avoid when creating one.
Real-Time and Data Mining provides an introduction to two resources available in e-commerce: real-time systems and data mining.
Lowering Your Business Costs provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.
Customer Service and Payment provides an overview of the customer service and payment resources available for an e-business.
Marketing Your E-Business explains how to develop a marketing plan for an e-business.
Advertising on the Internet provides an overview of the forms of advertising available on the Internet.
Building Marketing Strategy provides an overview of marketing options available to an online business, such as data mining and external promotion.
Resource Planning provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.
Managing Your E-Business explains ways to reduce costs and ensure the continued success of an online business.

During the courses, you will learn how to:

Describe the impact of e-commerce
Build a technology strategy
Define the technical standards for an organization
Implement an e-commerce model for a company
Identify the advantages of converting to an e-business
Establish a domain
Generate traffic for a web site
Identify the factors that influence the future direction of e-commerce
Recognize the factors that determine Internet stock prices
Explain the concept of critical mass
Build a Web presence
Design a plan for issuing stock for an e-business
Define killer app
List Downes and Mui's twelve rules to building a killer app
Identify potential problems when creating a killer app
Define a virtual corporation
Determine which business tasks to outsource
Identify the advantages to establishing partnerships
Recognize potential problems in starting an e-business
Distinguish between a real-time system and a batch system
Explain the need for speed and storage in an e-business
Store and capture data in a data mine
Recognize the techniques for extracting or mining data
Analyze mined data and apply it to business decisions
Recognize the elements of a basic supply chain model
Identify options available to automate each step of the ordering and receiving processes
Compare the benefits of hiring virtual employees
Build a virtual work environment in the office
Manage virtual employees
Identify the different types of call centers
Use a Web information model
Define various electronic payment types
Identify security risks and the ways to protect against them
Identify a company's customer base
Create a marketing plan
Build an affiliate program
Compare the advantages and disadvantages of several types of marketing models
Promote a business on the Internet
Plan an advertising program
Locate advertising customers
Compare the different formats of Internet ads
Describe the future direction of Internet advertising
Identify the elements in an effective face-to-face promotion
Describe the relationship between public relations and e-commerce
Use data mining as a marketing tool
Explain niche marketing
Use e-commerce to plan company resources
Choose an e-commerce strategy
Recognize e-commerce risks
Identify and manage a company's knowledge resources
Identify the problems of the growing technological gap
Stay up to date on the latest technology
Recognize new opportunities for online content
Reduce transaction costs
Leverage company assets
Manage diminishing hits on a Web site
Identify the factors that impact a Web site's future

Our courses have special design features listed below:

Certificates of Completion
Instructional steps -- walk through a procedure
Exercises -- try it out
Notes - See additional information related to the topic in the text
Tips - See a different, faster, or easier way of doing something
Quick References - See a quick reference guide to the features introduced in a chapter
Details - Display more detailed information related to the current topic
Hotwords - See related information
Navigation Bar - Maneuver easily through the courses
Microsoft Approved Courseware Logo - to prepare you for a Microsoft certification
Course Topics and Index -- with searching feature and hyper-links
Printable Exercises - PDF downloadable files
Sample Application Files - PDF downloadable files
Course Glossary
Skill Assessment - can be used for pre and post-testing -- tracking first try, best try and course grade - if passed, green check mark will appear as 'mastered' - hyperlinks to units within the course to go back and re-take a certain unit again. Use as pre-test to determine which course topics you want to focus on and to go directly into that unit.