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E-Commerce Tutorial
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This is self-paced, internet-based training -- there are no books to purchase and no scheduled classes to attend.
After completing this courses, the student should be able to:
- Understand the impact of e-commerce
- Build a technology strategy
- Define the technical standards for an organization
- Implement an e-commerce model for a company
- Identify the advantages to converting to an e-business
- Establish a domain
- Generate traffic for a web site
- Identify the factors that influence the future direction of e-commerce
- Recognize the factors that determine Internet stock price
- Explain the concept of critical mass
- Build a Web presence
- Design a plan for issuing stock for an e-business
- Define killer app
- Name Downes and Mui's twelve rules to building a killer app
- Identify potential problems when creating a killer app
- Define a virtual corporation
- Determine which business tasks to outsource
- Identify the advantages to establishing partnerships
- Recognize potential problems in starting an e-business
- Distinguish between a real-time system and a batch system
- Explain the need for speed and storage in an e-business
- Store and capture data in a data mine
- Recognize the techniques for extracting or mining data
- Analyze mined data and apply it to business decisions
- Recognize the elements of a basic supply chain model
- Identify options available to automate each step of the ordering and receiving processes
- Compare the benefits of hiring virtual employees
- Build a virtual work environment in the office
- Manage virtual employees
- Identify the different types of call centers
- Use a Web information model
- Define various electronic payment types
- Identify security risks and the ways to protect against them
- Identify a company's customer base
- Create a marketing plan
- Build an affiliate program
- Compare the advantages and disadvantages of several types of marketing models
- Promote a business on the Internet
- Plan an advertising program
- Locate advertising customers
- Compare the different formats of Internet ads
- Describe the future direction of Internet advertising
- Identify the elements in an effective face-to-face promotion
- Describe the relationship between public relations and e-commerce
- Use data mining as a marketing tool
- Explain niche marketing
- Use e-commerce to plan company resources
- Choose an e-commerce strategy
- Recognize e-commerce risks
- Identify and manage a company's knowledge resources
- Identify the problems of the growing technological gap
- Stay up to date on the latest technology
- Recognize new opportunities for online content
- Reduce transaction costs
- Leverage company assets
- Manage diminishing hits on a Web site
- Identify the factors that impact a Web site's future
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